Press Events at The smarter E Europe

Status: April 1, 2025

The calendar lists all registered events which are relevant for members of the press (subject to alterations and additions).

Press Events of Organizers and Partners

Press Breakfast for the Opening of The smarter E Europe 2025

May 7, 2025 | 9:00am

Harnessing Innovation for 24/7 Renewable Energy Supply: This is the focus of this year's press breakfast, which coincides with the opening of the exhibition. In 2025, particular attention will be given to what is needed to prepare the grids for 100% renewable energy.

The opening by Markus Elsässer (Founder and Managing Director of Solar Promotion) will be followed by a keynote speech and a panel discussion with leading experts. These include Walburga Hemetsberger (CEO SolarPower Europe), Chris Heron (Secretary General at E-Mobility Europe, Jacopo Tosini (Head of Policy at EASE) and Michael Villa (Executive Director at smartEn).

Please note: A press accreditation is required to access the Seeblick room. Please register via press@thesmartere.de .

  • Location: Restaurant “Käfer am See,” Seeblick Room, West Entrance of Messe München, 1st Floor
  • Organizer: The smarter E Europe
  • Languages: German & English (with simultaneous translation & headsets)

Press Conference of the German Solar Industry Association: Solar economic engine and climate protection booster

May 7, 2025 | 11:00am

Following the press breakfast, the BSW - Bundesverband Solarwirtschaft e. V. will present compact and up-to-date data on the development of solar technology in Germany in its own hybrid press conference. It will also provide an assessment of further developments in the sector after the general election and comment on the results of the coalition negotiations, if these are available before the press conference.

Please register for the press conference at presse@bsw-solar.de . If you are not attending in person, a participation link will be provided upon confirmation.

As with the press breakfast, press accreditation is required for the BSW press conference.

  • Location: Restaurant “Käfer am See,” Seeblick Room, West Entrance of Messe München, 1st Floor
  • Organizer: German Solar Industry Association (BSW-Solar)
  • Language: German

Presseconference of smartEN

May 7, 2025 | 13:00pm

On the first day of the fair, smartEn will hold a press conference to present the ‘Implementing EU Laws: A Guide to Activate Demand-Side Flexibility in the EU27 Member States’ - an important tool for the activation of demand-side flexibility across the EU27. Michael Villa, Executive Director at smartEn, will give an overview of the importance of implementing demand-side flexibility. After an insight into the German-speaking market, there will also be time to put your own questions to the speakers.

Please register for the press conference at anna.sylikou@smarten.eu .

As with the press breakfast, press accreditation is required for the smartEN press conference.

  • Location: Conference room of the press center west, Entrance West of Messe München, 1st floor
  • Organizer: smartEN
  • Language: German

Press Events of Exhibitors

Megawatt charging with CCS charging cables from Phoenix Contact

May 7, 2025 | 11:00am

Location: Hall B5, Booth B5.110
Organizer: PHOENIX CONTACT Deutschland GmbH
Contact: Moritz Schneider, moritz.schneider@phoenixcontact.de
Language: German

Press Contact

Ms Peggy Härter-Zilay

Spokesperson Solar Promotion GmbH

Phone +49 7231 58598-240
Fax +49 7231 58598-28
Email haerter-zilay@solarpromotion.com

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