While global battery energy storage system (BESS) deployment is growing at a rapid pace, system integration remains a crucial but challenging step in the value chain. Increasing margin pressure from low-cost competition, changing customer demands and regulatory uncertainty are some of the most common challenges. To win on this playing field and to remain competitive, players must constantly adapt, differentiating themselves with new products and technologies, while reducing prices.In this panel, global BESS integrators share their successful approaches and lessons learned to win in an ever-dynamic market.