- Job Title
- Partner
- Company
- Apricum - The Cleantech Advisory
- Country
- Germany
Florian Mayr is an expert for strategy, business development and transaction advisory in the global renewable energy markets, including energy storage.
Mr. Mayr leads Apricum's energy storage practice and is responsible for the company's international activities in this field. In particular, Mr. Mayr supports Apricum's clients in successfully accessing new markets and seizing attractive business opportunities. He is also active in advising cleantech companies on corporate and project financing, including M&A, fund raising and due diligence. Furthermore, he is a regular contributor to external publications and a frequently booked speaker on the topic of energy storage.
Prior to Apricum, he spent a decade in senior positions at McKinsey & Company and RWE, where he was mainly involved in strategy development projects both in the conventional and renewable energy sectors. Mr. Mayr holds a master's degree in engineering from the Technical University of Berlin, and an MBA from the Technical University of Berlin and the University of Mannheim.
May 06, 2025Welcome and Introduction
11:30 am - 11:35 am
How to Win on the BESS Integration Playing Field
While global battery energy storage system (BESS) deployment is growing at a rapid pace, system integration remains a crucial but challenging step in the value chain. Increasing margin pressure from low-cost competition, changing customer demands and regulatory uncertainty are some of the most common challenges. To win on this playing field and to remain competitive, players must constantly adapt, differentiating themselves with new products and technologies, while reducing prices.In this panel, global BESS integrators share their successful approaches and lessons learned to win in an ever-dynamic market.
May 06, 2025Panel Discussion
11:35 am - 12:55 pm
further speakers to be announced
How to Win on the BESS Integration Playing Field
While global battery energy storage system (BESS) deployment is growing at a rapid pace, system integration remains a crucial but challenging step in the value chain. Increasing margin pressure from low-cost competition, changing customer demands and regulatory uncertainty are some of the most common challenges. To win on this playing field and to remain competitive, players must constantly adapt, differentiating themselves with new products and technologies, while reducing prices.In this panel, global BESS integrators share their successful approaches and lessons learned to win in an ever-dynamic market.
12:55 pm - 01:00 pm
How to Win on the BESS Integration Playing Field
While global battery energy storage system (BESS) deployment is growing at a rapid pace, system integration remains a crucial but challenging step in the value chain. Increasing margin pressure from low-cost competition, changing customer demands and regulatory uncertainty are some of the most common challenges. To win on this playing field and to remain competitive, players must constantly adapt, differentiating themselves with new products and technologies, while reducing prices.In this panel, global BESS integrators share their successful approaches and lessons learned to win in an ever-dynamic market.